At present, the extrusion equipment industry is facing some new trends: with the market segmentation of extrusion products, the demand for customized special equipment is growing rapidly. Therefore, according to different product requirements, designing and manufacturing extrusion equipment that can meet the needs of subdivided fields has become an important mission of extrusion equipment suppliers.

"This is what Jwell has always been doing," said He Haichao, chairman of Jwell Machinery Manufacturing Co., Ltd.

sustainable platform cooperation

Founded in 1997, Shanghai Jwell Machinery Manufacturing Co., Ltd. is a professional manufacturer of plastic polymer extrusion machinery complete sets of equipment. It currently has 7 production bases in Zhoushan, Shanghai, Suzhou, Changzhou, Haining, Foshan, and Bangkok, Thailand. The annual production More than 3,000 sets of high-end plastic polymer extrusion production lines and other complete sets of equipment; Jwell has more than 20 holding professional companies, whose products cover compounding and granulation of various polymer materials, pipes, profiles, plates , sheet, non-woven, chemical fiber spinning and other production lines, as well as hollow molding machines, plastic recycling (crushing, cleaning, granulation), single-screw/twin-screw extruders and screw barrels, T-die, multi-layer circular Die head, screen changer, roller, automatic auxiliary machine and other accessories.

The annual output of more than 3,000 sets of high-end plastic polymer extrusion production lines and other complete sets of equipment, as well as the corporate honors won over the years, make Jwell a well-deserved leader in China's extrusion machinery industry. Many people in the industry are curious, how should such a large group be managed?

In the interview, Chairman He Haichao described Jwell's entire system as "a platform-based ecological chain". Its typical feature is that Jwell's different professional companies specialize in various sub-fields, and have a large number of professional technical design and customer services. Personnel, complex product technology, and many customized products.

"Among the more than 20 professional companies under Jwell, each company has its own expertise, which can be described as 'a hundred flowers blooming'. We created this model by chance, and after running it for many years, we found that it is very suitable for the current customization. , professional needs, close to the customer's process, and give full play to the advantages of system integration." He Haichao said.

The advantage of the platform model is that the major branches have formed a flexible system. When faced with some market opportunities, they can quickly open up all aspects of production and come up with high-quality production lines that customers need.

For example, in the face of the sudden epidemic in 2020, Jwell's screw companies, mold companies, spinneret workshops, chemical fiber equipment companies, electrical automation departments, etc. quickly assembled to match the advantageous resources at the fastest speed in the industry. Before they could react, a standard 1600 meltblown cloth production line had already filed out from the Jwell workshop.

Every time a new material appears or is promoted, it will always lead to great development in the polymer material industry. In recent years, according to market demand, Jwell has developed ASA decorative film production line, degradable plastic starch filling and modified granulation line, PET bottle flake recycling granulation line, graphene slit coating lamination composite production line, medical EVA transparent film production line , medical TPU cast film production line, horizontal water-cooled high-speed corrugated pipe production line, PE1600mm thick-walled solid-wall pipe production line, BM30 continuous extrusion double-layer online stereotyped hollow molding machine, PA film embossing production line, 8500mm wide geomembrane/waterproof Coil production line, rubber tire waste recycling modification production line, etc.

In addition, the platform model also has many advantages in resource sharing, centralized procurement, quality management, policy support, training sharing, after-sales service, technology standardization, and big data network sharing.

Open Equity Incentive Mechanism

Equity incentives are also one of the distinctive signs that distinguish Jwell from other peers. According to Chairman He Haichao, he left a large part of the equity of more than 20 professional companies under his management to the management and company backbones, providing them with a good environment and various resources, and building a Jwell platform for win-win cooperation. It is for this reason that various technical leaders who dare to fight and work hard can continuously emerge in the Jwell team, which has laid the most solid foundation for the company's sustainable development.

For example, Suzhou Jwell Huijie Technology Co., Ltd. newly established in 2021 is an important part of Jwell Machinery. Through technological innovation and resource integration, it fully integrates the needs of industrial intelligent manufacturing development, focuses on the pain points of industry development, and provides customers with professional services. Various plastic machinery automation solutions including robots, manipulators, in-film labeling, automatic recycling of waste edges, and automatic packaging.

There is also the newly built Zhejiang Haining Factory in recent years. It is close to Hangzhou and about an hour's drive from Shanghai. It has an excellent geographical location. It will be completed and put into operation in June 2020, and the output value of 280 million yuan will be completed in half a year. There are currently 4 professional companies, mainly Involving decorative building materials production lines (profiles, foam boards, door and window equipment, etc.), sheet film production lines for plastic packaging materials, high-grade plastic pipe production lines, large non-woven production lines, prepreg carbon fiber composite material production lines, etc. Recruit all kinds of outstanding talents.

Compared with the factory management models in Changzhou and Suzhou, the Haining factory is very different. Changzhou is an industrial incubator park model. There are many enterprises flourishing in the park, and it is believed that there will be excellent companies leading the industry to stand out. Suzhou is a base for various core components and a large-scale production line manufacturing company. He Haichao introduced, "We want to develop a new model in Haining. We call it the 'little giant enterprise' model, which is a model of 'sustainable platform cooperation and technological innovation'. Management abandons complex structures and does not engage in "regional head offices". "Management structure, exploring flat and minimalist management, improving efficiency, getting closer to customers, and then improving customer experience, are still in the exploration and development stage."

Specialization in sub-sectors

How can an excellent platform breed greater business success? He Haichao firmly believes that we must find a precise position in the segmented field, so that we can know ourselves and others and not be afraid of competition. "Good professionalism is forced out by market competition. We must focus on continuous innovation in subdivided fields and persevere with perseverance. I think that every achievement is inseparable from focus, and many successful people focus on a certain More than ten years in the field, at least four hours a day, more than 200 working days a year, and nearly 10,000 hours of accumulated results, this is the '10,000-hour law of success'. With a clear goal, we stick to our profession Being ethical and conscientiously serving our customers will surely attract more customers and let them see the value of our products and professional services.”

He Haichao focused on the continuous emergence of new materials and the segmentation needs of the same material in different applications.

With the improvement of people's living standards, the application of various new materials is developing and changing in the direction of composite and multi-functional. He then gave an example: such as multi-layer composite packaging new materials, the application of new materials suitable for medical health, and so on.

Even for the same material, they develop a wide variety of requirements in different fields of application. Taking TPU materials as an example, when used in the medical industry, it emphasizes safety and non-toxicity, when used in the car coat film industry, more emphasis is placed on color diversity, and when used in the packaging industry, it requires outstanding performance.

Based on the changes in the subdivisions, the extrusion equipment industry is also actively finding its own positioning and direction in these new application scenarios - not only specialization, but also reliable performance, high cost performance, energy saving and high degree of automation .

In terms of product specialization, Jwell has achieved remarkable performance in the development of new materials and the same material in different fields. For example, Jwell has continuously researched and tested in the TPU film industry, TPU foaming, TPU medical type film, TPU car clothing film, TPU functional composite film, TPU hot melt adhesive film and other more than 10 categories of sub-product industry fields. In the field of special functional films, Jwell has actively invested in development and testing in combination with the technical characteristics of users and market applications, and has successfully developed special functional film production lines and other products that are required by the market.

For different countries and regions, customer requirements will be very different. He Haichao told us that in developing countries such as India, the local customers' demand for machines is more simple to operate, while some factories in Europe and the United States and some factories in China have put forward high requirements for automation. These large-scale differences in demand lead Jwell to directly divide them into several different versions when producing extrusion equipment: standard version with simple configuration, enterprise customized version to meet certain industrial applications, and customers to fully meet the individual needs of customers Custom Edition.

While doing a good job of conventional products, we constantly optimize the design. In terms of debugging to improve product performance, optimizing product safety performance and standardizing design, it has always been the direction of the efforts of all Jwell colleagues. How to meet the individual requirements of customers and meet the requirements of European and American countries Design specifications require us to continuously improve our requirements, continue to learn from our European and American counterparts, and integrate the design of safety performance into every detail of the product!

Complete customization for customer needs is easier said than done. He Haichao said frankly that customization is not simply to deliver the machine to customers, but also to understand the needs of customers in detail, and then carry out design, detailed control, remote guidance, after-sales service and other work. "We noticed that the demand for remote guidance has grown rapidly. During the epidemic, Jwell started from design details and gradually explored standardized production lines and flexible combination interfaces, which brought great convenience to customers' installation and debugging. On the other hand, When Jwell recruited employees more than 10 years ago, it focused on selecting high-quality employees, allowing them to study systematically in professional colleges, and also pay attention to English proficiency, which is very rare to support overseas debugging and English communication with customers.”

Jwell Company, on the one hand, emphasizes the importance of subdivision fields, and on the other hand, through such subdivision fields, it forces all professional companies to have the courage and perseverance to make their own professional products, to achieve the goal of excellence, in order to improve Good quality and service.

Leading, with these four key points

Accurate grasp of market opportunities, the ability to quickly transform technology into products, dedicated and loyal Jwell people, and the practice of treating suppliers and users as gods are also the magic weapon for Jwell's success.

In the years of trial and error, He Haichao and his team have developed a pair of extraordinary "eyes", and their grasp of market opportunities is breathtaking: which markets have opportunities, they always seem to be one step ahead of others. Molecular medical devices and other fields, anti-epidemic protection products and new polymer materials such as elderly health care, new lightweight composite materials, etc.

“For Jwell, we don’t care if we are the first to launch a new product. We could be second, third, or even fourth or fifth. But we will not be discouraged because we will spend More time to insist on doing better. When it comes to the actual business, not only is Jwell not in a hurry to be the first to grab the crabs and strive for the so-called first place in name, but also often actively lags behind, first observes secretly, and then concentrates all efforts to promote strengths and avoid weaknesses , hit a hit, and use our own strength to serve major customers." He Haichao shared.

"There are so many opportunities! Under the background of China's overall well-controlled epidemic situation and the accelerating industrial upgrading, the manufacturing industry is full of opportunities." He Haichao chatted optimistically about composite materials, new medical materials, plastic recycling technology, New energy vehicle lithium battery slurry continuous extrusion technology and other fields. Innovation drives new products or new service concepts, completely changing the way things were done in the past. If you can use less electricity, that's a real energy saving innovation. If you can do it with less material or faster and so on, that's a real technological innovation or technological advancement. As far as the company is concerned, this is very important. In the end, it is not necessarily those who minimize the price, but those who make the best products and services.

Once an opportunity is identified, the next step is to rapidly market it. To this end, He Haichao organized all the general managers of Jwell, and put forward some key projects every year. Once approved by the board of directors, different laboratories and related technical personnel will be equipped to tackle key problems. Not only that, He Haichao also leveraged the power of raw material manufacturers, university institutions, and powerful manufacturers to jointly develop technologies needed by the market. "For example, the technology of HDPE and TPO wide-width waterproofing membranes developed by Jwell and ExxonMobil in the past few years, and our domestic and foreign institutions with strong R&D capabilities, such as Beijing University of Chemical Technology, East China University of Science and Technology, Donghua University In cooperation with universities and other countries, we have jointly developed new materials and new processes, and JWELL has targeted examples of resource integration by upstream capable manufacturers based on customer needs. We have integrated all resources to tackle key problems from within to solve technical pain points. , and finally launch professional products that meet the needs of market segments." He Haichao said.

In recent years, Jwell has set up many laboratories for new plastic processing technologies that have been discussed more in the market. For example, the factory in Liyang, Changzhou has two R&D laboratories equipped with 5-6 sets of brand-new instruments and experimental production lines. General Manager Shan Yetao and General Manager Liu Chunhua lead technicians to develop various new materials and new processes. "If we do this experiment well, we can produce an industrialized process, and then we can promote it in the market through the pilot test." He Haichao said.

In He Haichao's mind, "people" are the most critical factor for Jwell's many professional companies to lead the extrusion equipment industry. In the interview, He Haichao repeatedly emphasized: "Thousands of good employees make up the real Jwell!" As early as more than ten years ago, Jwell saw the importance of having a large number of high-quality employees. In addition to hiring foreign executives, overseas experts, etc., Jwell also selects from the employees people with good character, excellent technical quality, professional expertise in a certain field, and can have a persistent, hard-working and innovative spirit to cooperate with Jwell partner. In addition, in 2007, Jwell began to cooperate with the school to cultivate professional talents. After more than ten years of hard work, this cooperation model has now approached maturity, and the continuously established "Jwell Classes" have delivered a large number of talents to Jwell's major industrial bases. .

He Haichao kept asking himself in his heart: Are we focused enough on improving the product? "I don't think so. My suggestion is that it takes time to polish the product to the extreme, and making a good product is the result. Why would there be a company Existence? It’s a group of people coming together to create a good product and a caring service. But people often overlook that. The company name itself has no value, the value depends on the product that is made.”

In the face of new industries, new fields, and new materials, leaders of different sub-sectors have been working diligently in JWELL's major laboratories to continuously accelerate the research and development of new technologies; There are still fearless Jwell people stationed in various overseas markets, actively meeting the needs of overseas customers, and winning a good reputation for the Jwell brand; moreover, every ordinary and great Jwell person has been on the job for several years. Persevere and work hard to get things done.

“If the company can keep innovating and let users enjoy using the product, I think it can build a very good and sustainable business,” explained He Haichao. A product that really likes and is better than its peers, no matter how bad the market is right now, has a great opportunity.”

Treating excellent suppliers as God is also a unique feature of Jwell. He Haichao believes that plastic machinery is a very complex integrated equipment system, and any problems in any part will affect product quality and bring immeasurable losses. The reason why Jwell Group can become a leader in China's extrusion press industry is to thank a large number of excellent suppliers for their selfless support and help. Therefore, Jwell will communicate with suppliers in good faith every year, and commend and reward outstanding suppliers who can provide high-quality product quality, reasonable price, good brand reputation, contract spirit and service awareness.

write at the end

He Haichao firmly believes that only by in-depth understanding and increased investment in the future market and technology can we continue to lead the development of the industry.

"In the next few decades, the market will enter a new era of winning by quality. If it can't achieve a well-known brand in the industry, or it is not on a good platform, the company will not be far from death. For customers, an endless life It is very important to get a very good customer experience with a well-known brand, reputation, quality, good products and professional services.” He Haichao’s words are sobering.

The mission of Jwell people is to "persist on hard work and innovation, pay attention to customer experience, and create an intelligent global ecological chain in the field of extrusion equipment. Let every company and excellent employees on this platform have a stage to show their value!" "