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Excellent quality is the guarantee of creating a brand

Twenty-five years of prosperousness, JWELL builds a dream for the future

Release Time:

2022-05-09 13:41


Jwell Machinery is one of the largest professional manufacturers of plastic extrusion machinery in China. Since its establishment in 1997, Jwell has developed from a factory in Zhoushan, Shanghai, Suzhou, Changzhou, Haining, Foshan, Eight production bases in Chuzhou and Bangkok, Thailand; from a dozen entrepreneurs at the beginning, it has grown to more than 3,000 employees, and a large number of management talents and business partners with ideals, achievements and professional division of labor.

Jwell has more than 20 holding professional companies, and its products cover various polymer materials compounding and granulation, pipes, profiles, plates, sheets, non-woven fabrics, chemical fiber spinning and other production lines, as well as hollow molding machines, Plastic recycling (crushing, cleaning, pelletizing), single-screw/twin-screw extruder and screw barrel, T-die, multi-layer circular die, screen changer, roller, automatic auxiliary machine and other accessories. The annual output of more than 3,000 sets of high-end plastic polymer extrusion production lines and other complete sets of equipment, as well as the honor of being ranked first in the extrusion industry for 11 consecutive years, makes Jwell a well-deserved leader in the extrusion machinery industry in China.

In these 25 years of ups and downs, how did Chairman He Haichao lead Jwell Machinery to ride the wind and waves? The answer may be very simple, which is hidden in Jwell's entrepreneurial spirit - "perseverance, hard work and innovation".

"I am very fortunate, I always meet many trustworthy and willing people, from general managers at all levels to ordinary employees, many of them have worked in the company for more than ten years, and now there are second-generation young people at Jwell who have also been recruited by the company. Parental influence entered the company." This is what Chairman He Haichao said in an interview with "CPRJ China Plastics and Rubber" in 2017.

In each factory of Jwell, there are many old employees of more than 10 years or more than 15 years. They have only done this thing in the past 25 years, and they will only do this thing in the future. Focusing on one thing, one can naturally do one thing well, this is the heart of a craftsman.
For talents, there must be consistent values, so as to form a team. The values ​​of Jwell’s senior management mainly include the following points: 1. Don’t come here to make quick money, and avoid just trying; 2. Maintain high standards and high quality requirements, make exquisite products, and focus on the company’s main products; 3. To achieve a conscientious price-performance ratio, even when the product is in short supply, the price is guaranteed to be reasonable and moderate. 4. We must do everything possible to achieve the highest efficiency, the highest production efficiency and management mode, which is the breakthrough of future work; 5. We must have Internet and platform thinking, pay attention to customer experience, and use intelligent human-computer interaction, visual inspection, large Data, etc., is an irreversible trend. The mission of integrating these points into Jwell's people is to insist on hard work and innovation, focus on customer experience, and create an intelligent global extrusion equipment ecological chain.

When the epidemic was the worst in 2020, all Jwell employees were able to arrive early. Throughout the year, the company had 36 commissioning technicians who overcame many difficulties and went to different countries to conduct equipment commissioning overseas, winning a good reputation for the Jwell brand. reputation.

On New Year's Eve in 2021, Chairman He Haichao made a video call to some of Jwell's overseas commissioning engineers

Talent is the most valued enterprise resource of Jwell, whether it is a joint-stock partner manager selected from Jwell's employees, or a senior executive of a foreign company or an overseas expert hired by a large amount of money, or the person in charge of a research institute, or Chairman He Haichao. It is repeatedly mentioned that we should always be grateful to the experts and professors of scientific research institutions who have helped us, as well as the "Jwelling Class" established to train front-line engineers. Talent training and potential stimulation have become an important starting point for Jwell's various decisions.

 

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The opening ceremony of the 2021 "Jinwei Class" of Jiangsu Agriculture and Forestry Vocational and Technical College

 

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The opening ceremony of the 2021 "Jinwei Class" of Wuhu Vocational and Technical College

Over the past 25 years, Jwell has relied on a perfect talent training system, continuous R&D investment, mastery of the core technologies of key components such as barrel screw/flat die head/roller, and its advantages in the industrialized global supply chain, allowing Jinwei to Weiwei has occupied a large market share in the extrusion segment. These achievements are not achieved overnight, but depend on the "persistence" of all Jwell people.
How can an excellent platform breed greater business success? We at Jwell firmly believe that we must find the right position in the segmented field, so that we can know ourselves and others and not be afraid of competition. Good professional quality is forced out in the market competition. We must focus on continuous innovation in the subdivision field and stick to it for a long time. Every achievement is inseparable from concentration. Many successful people focus on a certain field for more than ten years, at least four hours a day, more than 200 working days every year, and they have accumulated nearly 10,000 hours to achieve results. The 10,000-hour Law of Success". With a clear goal, we must stick to our professional ethics and serve our customers conscientiously, so as to attract more customers and let them see the value of our JWELL products and professional services.

 

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Graphic: CHINAPLAS 2021. Chairman He Haichao once again took command of the cape, personally led some domestic sales elites and overseas sales teams to take the initiative, went to the Turkish exhibition to exchange ideas with customers face-to-face, brought enough confidence and support to customers, and demonstrated that Jwell people have the ability to stably meet customers' needs. need.

In recent years, Jwell has set up many laboratories for new plastic processing technologies that have been discussed more in the market. For example, the factory in Liyang, Changzhou has two R&D laboratories equipped with multiple sets of brand-new instruments and experimental production lines. General Manager Shan Yetao and General Manager Liu Chunhua lead technicians to develop various new materials and new processes.
Once an opportunity is identified, the next step is to rapidly market it. To this end, Chairman He Haichao organized all the general managers of Jwell, and put forward some key projects every year. Once approved by the board of directors, different laboratories and related technical talents will be equipped to tackle key problems. Not only that, Jwell also uses the strength of raw material manufacturers, university institutions, and powerful manufacturers to jointly develop technologies needed by the market. For example, the process technology of HDPE and TPO wide-width waterproof membranes developed in cooperation with ExxonMobil in the past few years, and cooperation with domestic and foreign institutions with strong R&D capabilities, such as Beijing University of Chemical Technology, East China University of Science and Technology, Donghua University, etc. , and jointly developed new materials and new processes, and Jwell has targeted the upstream manufacturers to find examples of resource integration based on customer needs. Jwell Machinery integrates all resources, tackles key problems from the inside, solves technical pain points, and finally launches professional products that meet the needs of market segments.

 

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Illustration: The single DN1600 SDR26 solid-wall pipe with a length of 500 meters produced by Jwell Machinery's solid-wall pipe equipment is used in the cross-sea water delivery project in Turkey; this photo will be selected by China Economic Daily in 2021 for the promotion of representatives of China's machinery industry .

In recent years, according to market demand, Jwell has developed ASA decorative film production line, degradable plastic starch filling and modified granulation line, PET bottle flake recycling granulation line, graphene slit coating lamination composite production line, medical EVA transparent film production line , medical TPU cast film production line, horizontal water-cooled high-speed corrugated pipe production line, PE1600mm thick-walled solid-wall pipe production line, BM30 continuous extrusion double-layer online stereotyped hollow molding machine, PA film embossing production line, 8500mm wide geomembrane/waterproof Coil production line, waste recycling modification production line, etc.

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8500mm wide geomembrane/waterproof membrane production line

 

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The fifth-generation ultra-high-yield extrusion equipment of Jwell Machinery

With the improvement of people's living standards, the application of various new materials is developing and changing in the direction of composite and multi-functional. Even for the same material, they develop a wide variety of requirements in different fields of application. Taking TPU materials as an example, when used in the medical industry, it emphasizes safety and non-toxicity, when used in the car coat film industry, more emphasis is placed on color diversity, and when used in the packaging industry, it requires outstanding performance.

Based on the changes in the subdivisions, the extrusion equipment industry is also actively finding its own positioning and direction in these new application scenarios - not only specialization, but also reliable performance, high cost performance, energy saving and high degree of automation .

 

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Jwell Machinery TPU high and low temperature film, high elastic film production line

In terms of product specialization, Jwell has achieved remarkable performance in the development of new materials and the same material in different fields. For example, Jwell has continuously researched and tested in the TPU film industry, TPU foaming, TPU medical type film, TPU car clothing film, TPU functional composite film, TPU hot melt adhesive film and other more than 10 categories of subdivided product industries. In the field of special functional film, Jwell has actively invested in development and testing in combination with the technical characteristics of users and market applications, and successfully developed special functional film production lines and other products required by the market.

For different countries and regions, customer requirements will be very different. In developing countries such as India, local customers' demand for machines is more simple to operate, while some factories in Europe and the United States and some factories in China have put forward high requirements for automation. These large-scale differences in demand lead Jwell to directly divide them into several different versions when producing extrusion equipment: standard version with simple configuration, enterprise customized version to meet certain industrial applications, and customers to fully meet the individual needs of customers Custom Edition.

 

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Jwell Machinery Flat and Double Granulator

In the face of new industries, new fields, and new materials, leaders of different sub-sectors have been working diligently in JWELL's major laboratories to continuously accelerate the research and development of new technologies; There are still fearless Jwell people stationed in various overseas markets, actively meeting the needs of overseas customers, and winning a good reputation for the Jwell brand; moreover, every ordinary and great Jwell person has been on the job for several years. Persevere and work hard to get things done.

 

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"Golden Conch" brand screw

The concept of hard work and innovation of Jwell people is not only reflected in the research and development of new technologies and new materials, but also in the mode of Jwell Machinery's major factories.

Jwell Machinery Suzhou Plant is a manufacturing base for various core components and a large-scale production line manufacturing company, mainly responsible for the manufacture and assembly of large-scale, high-precision complete sets of equipment within the group. The Changzhou Park is a new attempt, an ecological chain model that closely connects upstream and downstream, and many companies are flourishing in the park. Haining and Thailand adopt the "little giant" model of flat management and high-efficiency production. From the very first small team brought to Shanghai, the establishment of this company, the establishment of the Jwell brand, to the completion of today's major factories, the collective Jwell people have been constantly learning and exploring in actual combat.

Changzhou Jwell Industrial Park, where we are located, has continuously introduced high-end talents and potential new products to join the large platform of Jwell through cooperation, and has formed a certain complementarity with Suzhou and Shanghai bases in product direction. All companies here are joint ventures with managers who are both executives and shareholders. Changzhou Jwell Chemical Complete Equipment Co., Ltd. is one of them, dedicated to the production of high-end co-rotating parallel twin-screw main engines and supporting auxiliary machines. In the past, the extrusion equipment we produced was mainly single-screw and counter-conical twin-screw. In recent years, in addition to the traditional application of granulation and modification, the co-rotating parallel twin-screw has also been more and more applied to the direct extrusion molding of products. Changzhou Jwell Chemical Complete Equipment Co., Ltd. has formed a lot of polymer materials. Classic applications, such as polyurethane, silicone rubber, engineering plastics, glass fiber reinforced, cable material, high filling, one-step molding PET/EVA/PVB, etc. have been ahead of their peers.
"We want to build good products wholeheartedly. We firmly believe that if we have some products that users really like and are better than other peers, no matter how bad the current market is, there is a great opportunity." Chairman He Haichao's words contain This is the key to Changzhou Jwell Chemical Complete Equipment Co., Ltd. standing out in the industry.

 

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Twin-screw drying-free exhaust type PET/PLA sheet production line

Jwell's different models have incubated more than 20 professional companies, each with its own expertise, which can be described as "a hundred flowers blooming". Chairman He Haichao described Jwell's entire system as "a platform-based ecological chain". Its typical feature is that Jwell's different professional companies specialize in various sub-fields, and there are a large number of professional technical design and customer service personnel, product The technology is complex and there are many customized products. The whole system is in line with the customization and specialization needs in the current market. It is close to the customer's process flow and takes advantage of system integration. The major branches have also formed a flexible system. When facing some market opportunities, they can quickly get through the production process. Every link, come up with high-quality production lines that customers need.

We at Jwell firmly believe that only by in-depth understanding and increased investment in the future market and technology can we continue to lead the development of the industry.

"In the next few decades, the market will enter a new era of winning by quality. If it can't achieve a well-known brand in the industry, or it is not on a good platform, the company will not be far from death. For customers, an endless life It is very important to be able to get a very good customer experience with a well-known brand, reputation, quality, good products and professional services." Chairman He Haichao's words are sobering.

The mission of Jwell people is to "persist on hard work and innovation, pay attention to customer experience, and create an intelligent global ecological chain in the field of extrusion equipment. Let every company and excellent employees on this platform have a stage to show their value!" "

 

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